Altair Launches Brand Refresh
The brand refresh was conducted to more accurately reflect Altair’s position as a solutions-based company that empowers innovation while evolving for sustainable growth. It strategically reflects Altair’s leadership position in the convergence of simulation-driven design with data analytics, while leveraging high-performance computing and the cloud. The new brand with the mantra “Only Forward,” demonstrates that Altair continually looks to the future creating technologies and solutions that are ahead of their time—enabling clients to design and deliver next-generation advancements.
“Our new brand was created to reflect the history of Altair, its culture, people and technology, as well as its future. It was created after deep exploration fueled by hours of industry research, in-depth interviews, and surveys taken from employees and more than 800 customers worldwide,” said
What remains the same is Altair’s vision: to transform customer decision making with simulation, data analytics, and high-performance computing.
The new brand further reinforces Altair’s four key values which were established nearly 35 years ago. These are rooted in the foundation of the company and who Altair is today:
- Envision the future
- Seek technology and business “firsts”
- Communicate honestly and broadly
- Embrace diversity and take risks
“I am thrilled to see Altair’s new brand come to life as it perfectly embodies the essence of who we are. As Altair helps accelerate the pace of innovation and drive human progress, we are always looking forward to the future,” said
Altair’s new brand has launched globally and can be seen online at Altair.com. It can also be seen in Altair’s social media activity through LinkedIn, Facebook, Twitter and Instagram and YouTube, as well as offline at industry events and Altair offices worldwide.
About Altair (Nasdaq: ALTR)
Altair is a global technology company that provides software and cloud solutions in the areas of product development, high performance computing (HPC), and data analytics. Altair enables organizations across broad industry segments to compete more effectively in a connected world while creating a more sustainable future. To learn more, please visit www.altair.com.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/da652acb-9f8b-431b-9f06-4d1410ef4010
Source: Altair Engineering Inc.